“To create a locally focused radio station that provides a service to the whole of the Northern Midlands and helps to build a sense of community and hope throughout the region.”

 We will do this by:

 Playing the best music from the 60’s till today, as well as classic, jazz, country and youth features.
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Servicing various community groups through interest based specific programming. 
 Groups include, young people, unemployed, the aged, disabled, tourism and business operators and local Government.
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Providing a voice for smaller groups in the region, so raising their profile and helping to promote a sense of regional pride.
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Working with the community to appropriately celebrate and provide broader coverage of significant events.
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Actively involving members of the community in the life of the station, providing training in radio media and other industries, 
to help create better opportunities for youth and the under employed
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Providing training in radio media and other industries, partnerships with other groups and organizations 
to help create better opportunities for youth and the under employed.
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Engaging in a comprehensive, ongoing research and feedback process,
 reviewing our mission and purpose yearly to better meet the needs of our community.